At Armourgate, the criticality of sound communications as a trigger for high performance and growth is not lost on us. Many organizations view their communications as a service resource or as process enablers. We know it is much more!
If your ideas cannot connect compellingly and continually, then there is a gap. A well-planned and executed communications strategy can change minds, motivate action, and inspire people to care.
We help with the What of your communications by capturing and articulating what needs to be emphasized and what should glossed over. we do this by framing your points thematically and expressing them creatively.
We then plan the How of your communications by evaluating the strengths and weaknesses of alternative channels for delivering your message.
Finally, the Who of your communications requires Audience Plans for the targeted audience you want to reach. This identifies specific objectives and strategies for a particular group. We plan and measure explicitly for them, while simultaneously ensuring integration with other audience initiatives.